Pomegranates and pomegranate juice have long been considered as health-promoting foods, with their antioxidant, anti-inflammatory, and heart-healthy properties. But have you ever wondered if the pomegranate juice you’re drinking is actually made from pomegranates? You might be surprised to learn that some popular store-bought pomegranate juice products contain very little pomegranate juice at all. In fact, some are mainly composed of other fruit juices like grape and apple juice—a far cry from what’s advertised on the label.
Misleading advertising of pomegranate juice products
Take, for instance, a popular product called Pomegranate Blueberry Flavored Blend of Five Juices, marketed by Coca-Cola. While the product name may lead you to believe that it’s packed with the health benefits of pomegranates and blueberries, the truth is far from it. Lawyer Seth Waxman, arguing for a label change in a case heard by the Supreme Court, has stated that “the total amount of blueberry and pomegranate juice in this product can be dispensed with a single eyedropper,” with only a teaspoon of pomegranate juice in a half-gallon container.
Pom Wonderful, a rival company specializing in pure pomegranate products, has sued Coca-Cola for false advertising. While the outcome of the case remains to be seen, it highlights the importance of being vigilant while shopping and reading the labels on food products.
How to ensure you’re getting real pomegranate juice
To avoid falling for these misleading advertisements, here are a few tips to ensure you’re getting real, nutrient-rich pomegranate juice when you shop:
Read the label
Don’t simply rely on a product’s name or packaging—always read the label. Check the ingredient list to make sure pomegranate juice is listed as one of the main ingredients. Be cautious of terms like “flavored” or “blend,” as these may indicate the presence of other fruit juices.
Look for 100% pomegranate juice
To avoid the presence of any other juice types or added sugars, look for products that explicitly state they are made from 100% pomegranate juice.
Opt for organic juices
Organic juices are free from pesticides, chemicals, and artificial flavors or sweeteners. By choosing organic pomegranate juice, you can further ensure that you’re getting a more natural, healthy product.
Consider making your own pomegranate juice at home
To enjoy the maximum health benefits of pomegranate juice, consider making it yourself at home. Not only will it be fresher and taste better, but you’ll also know exactly what’s in your juice. Squish the seeds of one pomegranate into a glass, and strain the juice to remove any seeds and pulp. Enjoy your homemade pomegranate juice immediately, or refrigerate it to enjoy later.
Health benefits of pomegranate juice
To emphasize the importance of ensuring the authenticity of the pomegranate juice you consume, let’s explore the numerous health benefits it offers:
Antioxidant properties
Pomegranates are rich in antioxidants, which help combat free radicals and decrease inflammation in the body. Regular consumption of pomegranate juice has been shown to significantly increase the levels of antioxidants in the bloodstream. 1
Heart health
The antioxidants in pomegranate juice have been linked to improved heart health by reducing cholesterol oxidation and preventing plaque build-up in the arteries. 2
Cancer prevention
Studies have suggested that the polyphenols and other antioxidants found in pomegranate juice may play a role in preventing cancer by inhibiting the growth of cancerous cells. 3
Improved brain function
The consumption of pomegranate juice has been associated with improved cognitive function and a decreased risk of neurodegenerative diseases such as Alzheimer’s disease. 4
Anti-inflammatory effects
Pomegranate juice is thought to exhibit anti-inflammatory properties, which can be beneficial for conditions like arthritis and other inflammatory diseases. 5
Considering these numerous health benefits offered by pomegranate juice, it becomes even more crucial to ensure that the juice we consume is genuine and not a blend of other fruit juices with minimal pomegranate content. So, start reading labels, opt for 100% pomegranate juice, and consider making your own juice at home for maximum benefits.
